The full name of H&M is Hennes&MauritzAB; Hennes means 'Hers' (her) in Swedish, and when founder Erling Persson founded the company in 1947 specializing in women's clothing, the name of the store was Hennes AB (AB is Swedish for limited liability company), and by 1968 Persson bought a company calledIn 1968, Persson bought a company called Mauritz Widforss and started selling men's clothing, changing the name to Hennes & Mauritz and eventually to H&M.

H&M crosses over like crazy What are the big brand collaborative collections?

Since 2004, H&M has been collaborating with at least one major brand every year to launch a designer collection, which is now in its eighth year, and each time H&M's collaborative collection becomes one of the hottest topics in the fashion world.
In 2004, Chanel designer Karl Lagerfeld Sr. designed thirty outfits for H&M, unveiling the prelude to H&M's collaborations with major brands.
In 2005, Chloe designer StellaMcCartney became the second major designer to collaborate with H&M.
In 2007, RobertoCavalliforH&M collection, RobertoCavalli design womenswear has been known for romantic and flamboyant.
In 2008, Rei Kawakubo designed the CommedesGarcons x H&M collection, emphasizing polka dots.
In 2010, LanvinforH&M, the most influential French fashion brand Lanvin is known for its elegant and sophisticated expression of female savoir-faire and sensuality. 2011 autumn, H&M together with Versace (Versace) launched a new collaborative series VersaceforH&M. Combining the luxury of Versace (Versace) and H&M's affordable and accessibleVersaceforH&M is available in H&M stores worldwide in November 2011 and includes menswear.Women's wear and home furnishings.
In 2012, H&M announced an exclusive collaboration with MAISONMARTINMARGIELA for Fall/Winter 2012.
This year, 2013, the next big brand to collaborate with H&M has been confirmed, and it is the French trendy brand IsabelMarant, which is currently very hot in the fashion world.IsabelMarant will also make its first foray into menswear design, and the collection will go on sale worldwide on November 14 in limited quantities.